Cognition and Intrapersonal Communication Learning Objectives Cognitive Process Attribution Theory Uncertainty Reduction Theory Expectancy Violations Theory Cognitive Dissonance Theory Summary and Research Applications Key TermsCHAPTER 4. Theory Development Learning Objectives Theory–Research Link What Is Research? Research Methods in Communication Social Science and the Humanities How Theories Change and Grow Summary Key TermsCHAPTER 3. Introduction to Communication Theory Learning Objectives What Is Communication? Dance’s Definitions of Communication Contexts of Communication Communication Competence Concepts, Models, and Theories Three Types of Theory Evaluating Theory Summary Key TermsCHAPTER 2. Numerous political examples have been added to reflect the increasingly divergent political rhetoric in the United States. “The (New) Media Culture Wars” New research and scholarship for all theories can be found in the “Chapter Summaries” and “Research Applications” of each chapter. Four new case studies have been added to show you how the theories are tied to recent events. The simulated “Education as Entertainment Theory” includes apps and other new media forms of educational content, keeping you up-to-date with the latest technology. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.New to the Fourth Edition All case studies now include specific questions about ethical issues associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Updated Edition of Bestseller!Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D.
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